Teaming Up With A Brand Stylist
Let me just say, I've learned a LOT over the past year about what it takes to pull off a successful project. And to be completely real, I'm learning something new every day that in turns helps me improve my processes and overall client experience. One major thing that I've learned about being a Brand Stylist is that there's no such thing as giving too much information to keep my clients educated. Most clients know that they want a lovely logo and a kickass website, but not so much about the steps that it takes to get there—and that's where I come in to save the day. If you're thinking about teaming up with a Brand Stylist, here are a few tips to get you started on the right track.
HAVE A VISION
Before you contact your dream designer, make sure you have a plan in mind to discuss with them. Whether it's a complete business plan or a simple list of 1st year goals, setting these intentions will make it even easier to align your visions with your designer. Don't know what you want in terms of style as yet? No worries. Narrowing down key details like your target market and the personality you'd like your brand to have will help inspire your designer to create a style that will work for you.
Like any major investment for your business, you'll want to have a good grasp on what you'll be taking on. Before making the plunge, ensure you have an in-depth understanding of the exact process you'll be diving into. Don't be afraid to ask your designer questions, even the ones that you think might be silly! Don't know what a .png is? Honestly, I don't expect you to and will happily explain the elements of your designs along the way. Communication between a designer and client is so important to build the foundation to any successful project. For this exact reason, I offer complimentary consultation calls to address any initial questions or concerns.
DEDICATE THE TIME
Not only is quality design a monetary investment, it's an investment of your time as well. From reviewing proofs, providing feedback & direction, to filling out questionnaires all while going back and forth via email—a design project often requires daily communication. Make sure you're able to set aside the proper amount of time needed to efficiently communicate with your designer throughout your project to keep things sailing smoothly. On the flip side, I know life happens and things we don't plan for happen as well. If you need to put a pause on things for a second, let your designer know so they can plan accordingly to help you keep your project on track.
HAVE YOUR CONTENT READY
From your web design, to your tagline, to your marketing materials—you'll want to take the time to really plot & plan the text and visuals you'll be presenting to your audience. While quality design will boost your aesthetic, your content is truly king. Before you onboard with your designer, make sure you have a solid plan in place of the wording and graphics needed for them to execute your vision. Personally, I know how overwhelming this part of the process can be so I offer strategy sessions, copywriting, and assistance as needed to make this easier on my clients!
COME WITH AN OPEN MIND
Simply put, have faith in your designer. You hired them for a reason, so trust that they'll know the right steps to take to curate a brand that will be aligned with your goals for your business. Keeping an open mind during the feedback process is especially important. I always encourage taking the time to process what you like, don't like, and how you can work together to make refinements.
My best work comes from projects where I'm able to bounce ideas back & forth between my client, while still knowing that they have complete trust in any direction I take them. I love creating a sense of collaboration between my clients and me, so my projects often truly feel like a team effort!
I hope these quick tips help get you mentally prepared to create some magic! Ready to get the conversation started? Head to my contact page to schedule a complimentary consultation today!