You make people look & feel their best.
Your brand should be an authentic representation of that.


Your brand identity is so much more than a pretty logo.

A carefully curated brand experience should connect you to your target audience, establish your credibility as the industry expert you are, and most importantly—be an authentic representation of the passion you put into your craft every single day. As your Brand Stylist, my mission is to provide you with clarity on your unique positioning and to create a presence that helps you shift your presence from amateur to pro.
Beauty Industry Branding

You’ve put in the work, time, and resources to become an expert

your industry—why aren’t you being seen as one?



Are completely overwhelmed with DIYing your brand. The bootstrapping methods you started off with just aren't cutting it anymore—now you’re feeling ready to elevate towards an intentional, cohesive, and strategic presence.

Want people to see the passion behind your business and know you need to do the groundwork to stand out in an ever-growing just need a bit of guidance to get there.

Realized that your time is better spent doing what you love vs. pretending to be a web/graphic designer and piecing together your brand just to always feel disappointed with the results.

Look, I get it.

When you're focused on building a business from the ground up, your brand presence can easily be put on the back burner. But when you get to a certain level of entrepreneurship and feel you're ready to scale accordingly, cutting corners just isn't an option anymore.


If you want to be seen as an expert in your industry, your intentions need to be clear and your aesthetics need to be on point.



Have a high-end brand presence that you're truly proud of + feels like an extension of yourself & your beliefs.

Identify and connect with your target audience, online & in person.

Scale your business to new heights by creating a brand experience that your tribe feels like they can trust and resonate with.

Get back to doing what you love most and leave your brand strategy to an expert.
Meet Stina


Hi, I'm Stina! The Brand Stylist behind By Stina Faye. My design experience is centered on helping businesses rooted in beauty + wellness create a brand that their unique audience can’t help but fall in love with. After years of working side by side with passionate empire-builders, I’ve learned the in’s & out’s of what brands in this industry truly need to thrive. I’ve created a signature experience that covers the essential bases (and then some) that businesses need to establish a cohesive brand presence across the board. Working with me is more than just business, you can consider this a true partnership as I get know your vision + big picture goals and help you bring them to life. Together, we can elevate your brand to help you find clarity and receive the recognition you truly deserve.


What The Brand Experience Covers:


Brand Discovery

What makes you, you? Who is your target audience? How should you craft your tagline? What are your brand & business goals? How will we define your brand voice & style? We'll tackle all of these conundrums and then some during the discovery phase as we get to know the in's & out's of your grand supreme dream for your brand experience. Once we discover the why and establish your intentions, we can conquer your style and set the tone for your project.



brand identity

Your brand goes so much deeper than your logo and your visual identity will prove that. From a custom color palette to suit your style to unique font pairings to increase your consistency—your brand identity will be as cohesive as it is strategic. Not only will you be equipped with a complete logo suite to help you flaunt your brand in various formats, you’ll also be set up with a Brand Style Guide to ensure you understand how to apply the many facets of your new brand identity appropriately.



visual marketing & social media

Now that your visual identity has been established, it's time to really start bringing your brand experience to life. We'll spend this time ensuring your bases are covered when it comes to marketing your business online & offline. From tangible marketing pieces of your choice (think business cards, pricing menus, packaging designs, or whatever you can dream of) to strategizing a social media aesthetic to allure your audience and ensure your brand becomes #instagoals. Your presence as an industry expert will be formed on a truly holistic level.



your online presence

Your website is the virtual home for your brand and should be treated as such. You have just a few seconds to capture the attention of your target audience and resonate the unique value you have to offer the world. We’ll start with your content strategy, refine your copy so it speaks directly to your tribe, and build the website of your dreams. Your website will be built on a user-friendly platform that you can easily maintain yourself—because I believe that setting you up with a website that will be completely manageable on your own is just one of the many ways that I can help empower your brand.


I work on a select amount of projects per year
Not because I’m a brand snob—but because it’s a major priority of mine to ensure that the chosen clients I do work with can receive exceptional value from our work together.

Don't just take my word for it.

frequently asked questions, answered here.

Can you just design my logo and nothing else?

In short, no. As a brand stylist + strategist, I'm a firm believer that being provided with "just a logo" but not knowing how to apply it cohesively or consistently is equivalent to receiving just a piece of the puzzle rather than focusing on the bigger picture. It's my mission to equip my clients with brands that can thrive & grow along with their businesses. I center my experiences on empowering you with the essentials to ensure you have clarity in the presence you're creating above all.

How long does the timeline take from start to finish?

You can look forward to a collaborative & explorative timeline of 12 weeks of one-on-one mentorship & design.

what should i have prepared before applying to work with you?

To make the most of our time spent together, all you need is an open mind, roughly 10-20 hours set aside for homework + feedback, and a solid vision for the brand experience you’d like me to create.

will i be able to maintain my brand experience on my own after you design it?

Absolutely! I'm a strong believer that setting you up with the necessary tools to continue building your brand presence is just one of the many ways that I can help empower your business. You'll be set up with brand guidelines, marketing strategies, press-ready pieces, custom templates, and be placed on a user-friendly website platform that you can easily update yourself. This is a one time investment to help you scale your brand to new heights. You won't ever need a developer to make updates or to hire a designer to swap your photos. You'll be in full control moving forward.


enrollment for the brand experience is currently closed for 2019.