These words will cultivate the emotion that people get when interacting with your brand & website.
Try to get specific! Are they a certain age or demographic? What adjectives describe them? Where do they shop?
Feel free to list more or less than 3 if needed.
(ex: script, bold, light, hand drawn, custom lettering, etc.)
i.e. Home, About, Contact, Portfolio, Blog, Shop, etc.
i.e. specific services, products, blog posts, etc.